“WE’RE ALL ON THE SAME TEAM” CAMPAIGN
Goodby Silverstein & Partners (Milano Cortina Winter Olympics ’26)
THE ASK
Create a Comcast Corporate Olympics/Paralympics campaign that gives the company an emotional role in sports and our lives
INSIGHT
Comcast innovates to bring people together over Team USA. Few things spark joy, pride and connection like the greatest moments in sports. Whether it’s a breathtaking finish or a gold-medal victory, these are the moments that bring families, friends and communities together—cheering, celebrating and feeling part of something bigger. Comcast is the company that makes these experiences possible, delivering the thrill of Team USA straight into living rooms across the country. With every broadcast, Comcast helps unite fans in their shared love of sport, capturing the spirit of togetherness that only the Olympics can inspire.
CREDITS
Comcast Team: Jane Maybury, Lauren Cole, Matt Dickman, Leigha Evans, Tiffany Wilson & Katie Byrne
Goodby Silverstein & Partners Team: Collin Smith, Paul Rice, Jon Wolanske, Kurt Mills, Daniel Righi, Tiffany Yeh, Stephanie DeNatale, Molly Troy, Adam Arola, Maren Severtson, Taylor Yada, Ola Abayomi, Liza Chedrick, Sarah Trupp, Nikki Hendriks, Alex Chrislu, Jeff Goodby, Sara Ryan, Hannah Cruise, Johann Vernizzi, Ruchele Eisenman, Izabelle Rosales & Sherri Switala
Directed by Hoffman/Metoyer of MJZ, shot by Lasse Frank, edited by Matthew Wood and Lauren Malis of Whitehouse Post, with mix by Joel Waters and Adam Primack at Lime Studios.