DEPOP CAMPAIGN
JOUR 4242 (Fall ‘24)
AdFed’s “The Show” - Student Category Silver Pin Winner
Truth + Tension = Main Idea
I want to shed my past and start fresh + I’m always reminded of what used to be = “Turn the Page.”
Execution:
Campaign Target Audience: 18-34-year-olds in the UK.
Take over Depop’s website and allow sellers to replace clothing descriptions with the stories behind their clothing.
Create a section for “Trending Stories” and allow users to get involved by boosting their favorite stories.
Kick off Depop's social media buzz with sponsored posts on platforms like Instagram, featuring sellers showcasing items and sharing the story behind them.
MANIFESTO
Those pieces you never wear — hanging in your closet or folded at the bottom of a pile — there’s a reason you don’t put them on anymore. A story that won’t stop anyone from wearing them but you. Because our clothes hold onto the best and worst parts of our lives. More than just fabric, they carry memories: some good, some bad, and everything in between. Clothes are storytellers. Each piece speaks of the places you’ve been, the people you’ve met, and the moments you’ll never forget. So breathe new life into your clothes. As we change, our clothes should too. Turn the Page.