NSAC CAMPAIGN ‘23
National Finals ‘23: 4th Place in the Nation & AAF District 10 Jeanie Ruedy Best Presentation Team Award
Districts '23: First Place, Best Plans Book & Best Presentation
THE ASK
Grow unaided consideration among 18-24-year-olds. Not only has unaided consideration plateaued within this target audience, but college students and recent graduates are more likely to consider and prefer LinkedIn.
OBJECTIVES
Build brand love by increasing brand consideration, preferences, and sentiment through Indeed’s supportive and empathetic messaging.
Demonstrate how Indeed is a valuable platform in the job-searching market for 18-24-year-olds via its personalized tools.
Prove that Indeed is in touch with 18-24-year-olds’ values and empowers them to take on the chaos of the job-searching process.
CREDITS
UMN NSAC Team: Abigail Begin, Alex Chrislu, Lauren Proulx, Luckett Vanguard, Noah Vande Loo, Natalie DeBaker, Elizabeth Gordon, Anne Marie Karnes, Ciera Nedoroski, Austin Tran, Hannah Jenson, Max Miggler, Nathan Prachanty, Elizabeth Schoenfelder, Madison Holman, Muna Mohamed, Haley DeSart, Kaytlin Olson, Maren Viker & Rich McCracken