The Ask:

Grow unaided consideration among 18-24-year-olds. Not only has unaided consideration plateaued within this target audience, but college students and recent graduates are more likely to consider and prefer LinkedIn.

Objectives:

1. Build brand love by increasing brand consideration, preferences, and sentiment through Indeed’s supportive and empathetic messaging.

2. Demonstrate how Indeed is a valuable platform in the job-searching market for 18-24-year-olds via its personalized tools.

3. Prove that Indeed is in touch with 18-24-year-olds’ values and empowers them to take on the chaos of the job-searching process.